We have identified green-to-blue space as one of the major growth areas in the Virtual Economy.  In the future, green will not just be about doing green, but about being green – designing green into everything from the beginning; taking into consideration the entire life-cycle of a product.  Successfully leveraging the value proposition of green and integrating eco-design principles into products and services will become key competitive advantages in the future.

But ultimately…the goal is blue.  “Being blue” is about putting back more into the environment than you initially took.

One example of being blue is a new patent-pending technology that could turn cigarette butts into small flower pots.  Cigarette butts end up littering our sidewalks, roadways, parks, and even waterways, but Greenbutts has a solution to this.  This new “all natural” cigarette, sports filters packed with flower seeds so it can be either composted or planted in soil to grow plants.  It hopes to counter the harmful effect cigarettes have on the environment.