Step by STEP
Yesterday we had our quarterly multi-client meeting at the Affinia Dumont hotel where all of our retainer clients come and openly discuss the 6 (and in yesterday’s case 7) trends we have identified and outlined for that given quarter.
STEP stands for Strategic Trends Evaluation Process…but also stands for the four trends we look at on a consistent basis: social, technological, economic and political. This is a client-focused, participatory program that provides our clients with a continuous look at emerging issues in the external environment — and ultimately, what the trends mean for their customers, members, strategies and operations.
We had a wonderful roster of clients and guests around the table, who actively engaged in an off-the-record discussion of important trends in today’s current environment. It’s always fascinating to see in what direction the conversation goes, and hear the buzzing of comments around the table.
Additional information on the STEP program is available on our website. We encourage you to check it out.
Until the next one in September…



